Design Theory
BTAD at Lake Washington Institute of Technology
August 10, 2011 | 
Author
"...design is not just about a pretty picture in a well-laid out ad. It's about people; the company, the clients and the general public whose needs are researched and implemented by designers. What does the company want? What do their clients want and what do consumers as a whole want." Read the rest of this entry »
Posted in Applied Design, As a Designer, Design Theory | 
Tags: Applied Design, Bachelor degree, BTAD, Graphic Design, Lake Washington Institute of Technology, LWIT, LWTC, Washington | 
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Learning to be in the Design World
Today’s world of design goes in many direction. It includes designing the products themselves with full research. The research needs to include what is the competition doing? What does the consumer want? What does your product offer that others do not? Is it an environmentally considerate product? Read the rest of this entry »
Posted in Design Theory | Tags: Design, education, heart, learning, listen, passion, responsibility | No Comments »
Ways of Seeing Book Review
Ways of Seeing is a book that talks about attitudes and observations. Berger states “When an image is presented as a work of art, the way people look at it is affected by a whole series of learnt assumptions about art. Assumptions concerning: Beauty, Truth, Genius, Civilization, Form, Status, Taste, etc.” (pg 11) The observer’s experiences in life also color their view and interpretation of the art. Read the rest of this entry »
Gestalt
Gestalt Design
Closure the mind supplies the missing pieces in a composition
Continuance the eye continues in the direction it is going
Similarity what an items looks like and how that effects gestalt
Proximity where items are in relationship to each other and how that effects gestalt
Alignment lining up objects to organize and form groups
Definitions from http://daphne.palomar.edu/design/gestalt.html Read the rest of this entry »
Posted in Design Theory | Tags: alignment, closure, continuance, Design, Gestalt, proximity, similarity | No Comments »
Misty’s Aesthetic Statement
The unexpected creates mystery and a depth of contemplation that remains in the mind
because of its unique quality. Read the rest of this entry »
Cultural Differences in Symbols and Color
As a technological community, we must now be aware of the cultural differences of our international audience. In the not so distant past, what we wrote or designed and what we distributed went into a limited segment of the population. Our consideration of the audience only had to include those in the tight-knit community we were familiar with. In recent years our population has become international even in the tight-knit community. Read the rest of this entry »
Signs: Symbol, Index and Icon
A sign can be defined as a lettered or patterned board that conveys meaning, command, or directions. Another kind of sign is more intangible or spiritual, like, “a sign of success.” For a graphic design discussion, let’s stick to the first definition. Generally speaking, there are three types of signs: symbol, index and icon. Depending on the project requirements, we may be asked to design one or more of these sign types. Let’s look at the differences and some examples of each. Read the rest of this entry »
Design Research
As a class assignment we were assigned certain design element terms. We were to research those terms and come up with examples to show our understanding. Read the rest of this entry »
Posted in Design Theory | Tags: closure, continuation, Design, element, elements, Photoshop, proximity, similarity, symbols | No Comments »
Accessibility in Video Design
KUOW-interview with Wendy Chisholm
"Universal Design for Web Applications" by Wendy Chisholm & Matt May
While in college Wendy was asked to tutor a blind student in a Statistics course. She found herself creating time intensive methods to help the student study. One method was using a pin to poke holes along lines on graphs. From this experience she became very interested in providing easier access to resources for those with disabilities. Read the rest of this entry »
Posted in Design Theory | Tags: accessability, accessibility, Applied Design, Design, differences, motivation, passion, requirements, responsibility, video, video captioning | No Comments »
Laws of Seeing
Wolfgang Metzger’s book, Laws of Seeing, explains in depth why what we see is a perception influenced by our many experiences. What we see is also heavily influenced by the context of the setting and circumstances surrounding the object or objects. He speaks of three major observations (viii-ix)
Percepts not relating to physical stimulus, i.e. brightness enhancement and illusory contours.
Hidden objects, even though they are in plain sight; for instance on the edges of a line or curve as in the famous vase which can also be seen as two people facing one another.
Mis-perception of the object as it truly is. An example of this would be Young Woman, Old woman. Both are in the picture, but often one only perceives one or the other. Read the rest of this entry »
Posted in Design Theory | Tags: angles, Applied Design, Artist, color tones, contrast, cultural, effects, lighting, ovservation, qualities, variance of brightness, visual experience, Ways of Seeing | No Comments »
